People Intelligence: An Evolution in Business Intelligence Part 2
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What is People Intelligence?
Over a century of research in the psychological sciences has revealed the key dimensions upon which individuals tend to differ from each other. For example, research into personality has identified five broad personality traits which reliably distinguish between individuals and describe their past, current, and future behavior. Due to this relationship between personality traits and future behavior, personality assessments are the most widely used assessment for employment screening. But personality traits do not only predict performance on the job, they also predict buyer behavior[i],credit risk and loan default[ii],relationship satisfaction[iii], physical and mental health[iv],among many other important behaviors and life outcomes. In addition to personality, a person’s emotional state[v]and intelligence[vi],along with other psychological constructs such as interests, motives, and values, have also been shown to reliably predict future behavior.
“People Intelligence enables organizations to know their customers and employees –their people – in a way previously unimaginable.”
The field of People Intelligence draws from these findings in the psychological sciences to help organizations get to know their customers and employees – their people – like never before. This enables organizations to predict and influence key outcomes, forging a direct path to success.
[i]Kassarjian, H. H. (1971). Personality and consumer behavior: A review. Journal of marketing Research, 8(4), 409-418.
[ii]Karlan, D., Mullainathan, S., & Robles, O. (2012). Measuring personality traits and predicting loan default with experiments and surveys. Banking the world:Empirical foundations of financial inclusion, 393-410.
[iii]Malouff, J. M., Thorsteinsson, E. B., Schutte, N. S., Bhullar, N., & Rooke,S. E. (2010). The five-factor model of personality and relationship satisfaction of intimate partners: A meta-analysis. Journal of Research inPersonality, 44(1), 124-127.
[iv]Strickhouser, J. E., Zell, E., & Krizan, Z. (2017). Does personality predict health and well-being? A meta synthesis. Health Psychology, 36(8), 797.
[v]Scott, R., & Loewenstein, G. (2008). The role of emotion in economic behavior. Handbook of emotions, third edition, 138-156.
[vi]Butler, H. A., Pentoney, C., & Bong, M. P. (2017). Predicting real-world outcomes: Critical thinking ability is a better predictor of life decisions than intelligence. Thinking Skills and Creativity, 25, 38-46.
James is an Industrial/Organizational Psychologist and a demonstrated industry leader in the applied use of Artificial Intelligence (AI) and Machine Learning to enhance psychological assessment. He has a track record of developing innovative AI-based psychological assessments and his work has frequently been presented at industry conferences. James is a true scientist-practitioner and leverages his broad experience as both a research scientist and consultant to provide world-class solutions for customer needs.
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