The Need for People Intelligence

Leaders are constantly driving their organizations forward while being pulled in every direction imaginable. Whether it’s into the weeds of day-to-day operations or the atmosphere of high-level strategy, they have unlimited ways to spend their increasingly limited time.

It’s all too easy (and common) to focus your time and energy maximizing and optimizing your organization only to realize that you still don’t perfectly understand your clients, prospects, and employees—much less how they all interact.

With so many building blocks and levers available to leaders, what’s missing? In short, it’s People Intelligence.

What is People Intelligence?

People Intelligence (PI) is the next step in the evolution of tools that organizations have long used to make informed management decisions. It combines technology and strategy to analyze how work gets done and produces data-driven insights to make critical decisions. People Intelligence combines:

• Organizational Network Analysis (ONA): The visualization and analysis of formal and informal relationships within an organization to optimize the exchange of information.
• Business Intelligence (BI): The strategies and technologies used by organizations for the data analysis of business information.
• People Analytics: The collection and application of talent data to improve talent and business outcomes.
• Workforce Analytics: The use of data-informed methods to optimize workforce planning, analysis, and management.

How People Intelligence Works:

Organizations continuously generate raw data. Social data, machine data, and transactional data are the primary sources. The data can be generated internally or externally and be structured or unstructured. This is ‘Big Data,’ and the organizations leveraging it are gaining a growing competitive advantage.

People Intelligence adds psychological and behavioral science to the analysis of Big Data through a combination of Artificial Intelligence and Machine Learning. Organizations can use the insights gained from this systemic analysis to make informed decisions that support the organization, employees, and clients. (For more on the science behind People Intelligence, read our article, People Intelligence: An Evolution in Business Intelligence.)

How People Intelligence is Applied:

A typical application of Business Intelligence comes in spotting trends—whether they are in customer churn, revenue, or employee attrition. This is a more retroactive approach, where organizations look at what happened and why it happened. The new frontier of People Intelligence is in the proactive application, where instead of using it to merely ‘look back,’ organizations are using it to predict what will happen next.

People Intelligence predicts revenue-driving behaviors by providing organizations with a profile of a person’s behavioral tendencies based on personality traits, sentiment, and emotions. Personality traits can predict job performance, buyer behavior, credit risk, relationship satisfaction, among other vital behaviors and outcomes.

One of the most promising areas where People Intelligence can perform predictive analysis on Big Data is voice analytics. Voice data is one of the big buckets of transactional data organizations generate daily—and is overlooked as a valuable asset.

Voice analytics uses acoustic signal processing to extract actionable data from audio. It focuses more on how something is said, not what is being said, and in doing so, reveals emotions and behavioral tendencies—which are scientifically proven to be predictors of future behavior. (For more on Voice Analytics, read our blog on the subject)

Achieving People Intelligence:

People Intelligence tools exist, but they often only focus on human resource/talent applications like employee performance, engagement, adoption, or management practices. VoiceSignals provides the first People Intelligence Platform that offers rich, real-time insight into individuals’ emotions and personality traits. Our platform enables organizations to predict human behavior, and in doing so, make informed decisions to influence behavior to achieve desired results. When you know how someone will react, you can strategically decide your next step—transforming sales cycles and mitigating risk.

People Intelligence provides the insights to change the level of communication and change the economic results at every step in a conversion funnel or sales cycle.

The VoiceSignals People Intelligence platform isn’t just for understanding and predicting employee behavior. It can be leveraged in the interactions with the customers and clients of your organization to understand their emotions, sentiments, and personality traits—and ultimately predict aspects of their future behavior. Our platform empowers you to monitor and influence revenue-driving decisions in the moment and to optimize future interactions predictably.

Learn how you can seamlessly add our People Intelligence Platform to your stack and schedule a demo today.