A Top 10 Debt Settlement/ Debt Relief Company (Confidential), an organization that provides customers with options for debt reconsolidation, partnered with VoiceSignals to boost profits by increasing the average conversion rate of their Client Advocate team.

A sample of recorded conversations between Client Advocates and prospective clients were analyzed by VoiceSignals’ People Intelligence Platform© (PIP). The key personality traits that distinguish the Company’s most valuable from most expensive clients were revealed by the platform and were used to develop a Machine Learning algorithm which accurately identified the prospects who converted and those who did not.

In addition, opportunities to improve performance in the Client Advocate team through targeted training and selection practices were identified from the PIPs analysis of the personality traits of the Client Advocate team. Taken together, the insights produced by the PIP show two concrete and practical methods for increasing the average conversion rate for the organization.